CheersMoments

Brand Identity

Copywriting

SEO

Shopify

Strategy

Last updated: February 4, 2026

The Challenge

Having designed the original identity and packaging, we knew the brand had immense potential. However, the initial online store didn't fully capture the premium quality of the physical product. The challenge was to step back in and professionalize the web implementation, refining the user experience to ensure the digital storefront finally lived up to the high standards of the visual identity we established.

Premium Aesthetics

The digital storefront mirrors the physical unboxing experience, using a sophisticated design language to convey quality and exclusivity.

Frictionless Checkout

We engineered a streamlined slide-out cart experience that minimizes friction and encourages higher average order value through intuitive UI patterns.

The collaboration with Chris was excellent. From our very first conversations, he provided the perfect structure to guide us through defining our requirements. Since the relaunch, visitors are staying on the site longer and reaching our individual product pages much more frequently.