WORK
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How we rebuilt an old WP site into a mobile-first one-pager that converts
Last updated: October 24, 2025
Context
Judith offers Personal Training and Kids’ Dance/Movement programs. The old WordPress site had poor layout and mobile usability. Goal: clarify offers, make booking easy, and present community initiatives (e.g., Trash Runs) in a findable way.
Context
Judith offers Personal Training and Kids’ Dance/Movement programs. The old WordPress site had poor layout and mobile usability. Goal: clarify offers, make booking easy, and present community initiatives (e.g., Trash Runs) in a findable way.
Context
Judith offers Personal Training and Kids’ Dance/Movement programs. The old WordPress site had poor layout and mobile usability. Goal: clarify offers, make booking easy, and present community initiatives (e.g., Trash Runs) in a findable way.
What we built
Framer one-pager with distinct Personal Training and Kids’ Dance & Birthday pages (services, FAQs, contact).
Booking flow via connected calendar (availability, quick request).
On-page SEO foundations (titles, meta, headings, copy polish).
Friendly, credible visual language and section hierarchy for parents/schools.
What we built
Framer one-pager with distinct Personal Training and Kids’ Dance & Birthday pages (services, FAQs, contact).
Booking flow via connected calendar (availability, quick request).
On-page SEO foundations (titles, meta, headings, copy polish).
Friendly, credible visual language and section hierarchy for parents/schools.
What we built
Framer one-pager with distinct Personal Training and Kids’ Dance & Birthday pages (services, FAQs, contact).
Booking flow via connected calendar (availability, quick request).
On-page SEO foundations (titles, meta, headings, copy polish).
Friendly, credible visual language and section hierarchy for parents/schools.
Our Approach
Audited content/UX; mapped journeys for two audiences: Adults (PT) and Parents/Schools (Kids’ Dance).
Defined a lean page architecture with three clear offer lanes plus a spotlight for community formats (e.g., Trash Runs).
Rewrote messaging for clarity and trust; paired each section with a single, relevant CTA.
Designed mobile-first and simplified navigation to cut bounce and confusion.
Integrated scheduling to remove back-and-forth and capture intent while it’s hot.
Our Approach
Audited content/UX; mapped journeys for two audiences: Adults (PT) and Parents/Schools (Kids’ Dance).
Defined a lean page architecture with three clear offer lanes plus a spotlight for community formats (e.g., Trash Runs).
Rewrote messaging for clarity and trust; paired each section with a single, relevant CTA.
Designed mobile-first and simplified navigation to cut bounce and confusion.
Integrated scheduling to remove back-and-forth and capture intent while it’s hot.
Our Approach
Audited content/UX; mapped journeys for two audiences: Adults (PT) and Parents/Schools (Kids’ Dance).
Defined a lean page architecture with three clear offer lanes plus a spotlight for community formats (e.g., Trash Runs).
Rewrote messaging for clarity and trust; paired each section with a single, relevant CTA.
Designed mobile-first and simplified navigation to cut bounce and confusion.
Integrated scheduling to remove back-and-forth and capture intent while it’s hot.
Result
Clearer paths to the right offer; fewer “what do you offer?” messages.
Faster inquiries thanks to calendar integration and focused CTAs.
Better mobile experience; smoother reading and scannability on phones.
Result
Clearer paths to the right offer; fewer “what do you offer?” messages.
Faster inquiries thanks to calendar integration and focused CTAs.
Better mobile experience; smoother reading and scannability on phones.
Result
Clearer paths to the right offer; fewer “what do you offer?” messages.
Faster inquiries thanks to calendar integration and focused CTAs.
Better mobile experience; smoother reading and scannability on phones.
READY TO WORK TOGETHER?
Send me a message with a few lines about you, your idea or project, and we’ll figure out if and how we can work together.
READY TO WORK TOGETHER?
Send me a message with a few lines about you, your idea or project, and we’ll figure out if and how we can work together.
READY TO WORK TOGETHER?
Send me a message with a few lines about you, your idea or project, and we’ll figure out if and how we can work together.
