Last updated: October 19, 2025
Context
Judith offers Personal Training and Kids’ Dance/Movement programs. The old WordPress site had poor layout and mobile usability. Goal: clarify offers, make booking easy, and present community initiatives (e.g., Trash Runs) in a findable way.
Our Approach
Audited content/UX; mapped journeys for two audiences: Adults (PT) and Parents/Schools (Kids’ Dance).
Defined a lean page architecture with three clear offer lanes plus a spotlight for community formats (e.g., Trash Runs).
Rewrote messaging for clarity and trust; paired each section with a single, relevant CTA.
Designed mobile-first and simplified navigation to cut bounce and confusion.
Integrated scheduling to remove back-and-forth and capture intent while it’s hot.
What we built
Framer one-pager with distinct Personal Training and Kids’ Dance & Birthday pages (services, FAQs, contact).
Booking flow via connected calendar (availability, quick request).
On-page SEO foundations (titles, meta, headings, copy polish).
Friendly, credible visual language and section hierarchy for parents/schools.
Result
Clearer paths to the right offer; fewer “what do you offer?” messages.
Faster inquiries thanks to calendar integration and focused CTAs.
Better mobile experience; smoother reading and scannability on phones.